There are a few steps in creating your custom color:
1. Tell them what you're looking for.
I was going for a pink shade with a hint of nude and a little shimmer. After about 3 different concoctions, we found the right shade!
2. Pick the scent.
There were a few to choose from, like vanilla, cherry, lavender, mint ... I went for citrus mango. Delicious!
3. Pick your lipstick tube.
They had 4 different lip containers to choose from- rounded, pointy, slanted. A small detail, but fun to pick out!
After those decisions are made, the science project begins. They combine the different shades to make your custom color into a cup and melt the colors together, then place the cup in a centrifuge to blend them evenly. Next, they pour the melted color into a mold and freeze it for about 5 minutes, then put the new lipstick into the tube. Voila! Pretty cool to watch the whole process in person. This was such a fun experience, I love my new shade, and the lipstick is super moisturizing. Definitely check it out if you happen to be in NYC!
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